August 21st Interwine Qingdao Roadshow Review发表时间:2025-09-10 10:45
![]() On August 21, the 24th Interwine Roadshow of this year was successfully organized in Qingdao, a beautiful city in Shandong Province, where global wines injected vitality into the local wine market. ![]() ![]() ![]() ![]() ![]() The Qingdao roadshow brings together wines, spirits, craft beers, sake, baijiu and non-alcoholic drinks from Australia, Italy, Chile, Spain, France, China, Argentina and etc., attracting lots of professional visitors to taste and purchase. ![]() ![]() ![]() ![]() ![]() Qingdao's annual total sales of alcoholic beverages exceed 60 billion yuan, with a consumption volume that ranks first in Shandong Province and among the top three in East China. As a northern trade hub, Qingdao has the port advantage of radiating to Japan and South Korea, and its import wine throughput leads the nation. Meanwhile, the penetration rate of high-end alcoholic beverages is higher than the provincial average, making it an important distribution and high-end consumption center for alcoholic beverages in East China. ![]() ![]() ![]() ![]() ![]() ![]() ![]() Three masterclasses were organized concurrently during the Qingdao roadshow: The "From Islay, The Elegant Peated Whisky" Masterclass hosted by Wei Shoushan, "A Journey through Italian Terroir" Masterclass hosted by Lin Yuehong, and "WICC Whisky & Jamón ibérico Appreciation Journey" hosted by Wang Cheng. These masterclasses received a large amount of participation and positive feedback. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() The next will be the last roadshow of this month—Nanjing, Jiangsu. On Saturday afternoon, August 23rd, we will meet you at the InterContinental Nanjing Hotel! ![]() |